Solutions

Our Strategy

Our Strategy

About image 01
About image 01
About image 01

3X Sales Framework

A Framework Built for Real-World Sales Success

The 3X Sales Framework simplifies and optimizes sales by balancing seller development and buyer engagement. It’s a practical, repeatable system that sales professionals can apply immediately to sell smarter, build stronger customer relationships, and execute with confidence.


Unlike rigid, theory-heavy models, 3X is adaptable across industries and sales environments, providing structure without limiting flexibility—whether you’re refining your approach or leading a high-performing team.

Simple, Adaptable, and Built for Long-Term Growth

Simple, Adaptable, and Built for Long-Term Growth

Sales success isn’t just about hitting short-term targets—it’s about building a sustainable, scalable approach that continues to drive results. The 3X Sales Framework helps professionals develop repeatable success patterns by reinforcing personal growth, customer insight, and execution strategies.


Its simplicity allows for easy implementation, while its flexibility ensures that it evolves alongside your business and market changes. Whether you’re refining your sales process, training a team, or looking for a more structured approach to sales, 3X equips you with the mindset, strategy, and tools to consistently improve and win more deals.

Sales success isn’t just about hitting short-term targets—it’s about building a sustainable, scalable approach that continues to drive results. The 3X Sales Framework helps professionals develop repeatable success patterns by reinforcing personal growth, customer insight, and execution strategies.


Its simplicity allows for easy implementation, while its flexibility ensures that it evolves alongside your business and market changes. Whether you’re refining your sales process, training a team, or looking for a more structured approach to sales, 3X equips you with the mindset, strategy, and tools to consistently improve and win more deals.

3X Sales Framework

3X Sales Framework

The 3 Pillars

The 3 Pillars

01

The Seller
Personal Growth & Sales Mastery

  • Discover – Identify your strengths and weaknesses to develop a personalized improvement plan.

  • Develop – Master sales fundamentals like storytelling, objection handling, and presenting value.

  • Deliver – Equip yourself with tools, strategies, and repeatable processes for consistent success.


02

The Customer
Understanding & Influence

  • People – Build trust through customer research, mapping key decision-makers, and establishing authentic relationships.

  • Product – Position your offering as a solution by focusing on education and value, not just features.

  • Process – Guide the customer through every stage of the buying journey, from procurement to post-sale success.

03

Execution
Turning Strategy into Results


  • Apply personal insights and customer understanding to create predictable and repeatable success.

  • Use proven strategies to streamline decision-making, reduce friction, and close deals faster.

  • Execute with confidence, preparation, and a competitive edge in any sales environment.

Why the 3X Sales Framework Works

Why the 3X Sales Framework Works

Why the 3X Sales Framework Works

The 3X framework isn’t just another sales theory—it’s built for real-world results.

The 3X framework isn’t just another sales theory—it’s built for real-world results.

Clear & Scalable

Clear & Scalable

Works across industries and sales styles.

Works across industries and sales styles.

Balanced Growth

Balanced Growth

Develops both the seller and the customer relationship.

Develops both the seller and the customer relationship.

✔ Execution-Driven

✔ Execution-Driven

Designed for immediate action, not just concepts.

Designed for immediate action, not just concepts.

Start Building Your Sales Strategy Today.

Start Building Your Sales Strategy Today.

Get Started Now

Free Assessment

Discover Your Selling Style

How strong is your sales strategy? Find out with our Free 3X Sales Assessment—a quick evaluation that pinpoints your strengths, identifies growth areas, and provides actionable insights to help you sell smarter.

Real Results. Real Impact.

Real Results. Real Impact.

Trusted by Sales Teams and Leaders

Trusted by Sales Teams and Leaders

4.8

Satifaction Score

"Patton Sales Consulting excels in both sales performance and leadership development. Their expertise in coaching new and experienced sellers builds confidence and drives high-performing teams."

Tanner H.

Chief Customer Officer at PrecisionIT

"Patton Sales Consulting excels in both sales performance and leadership development. Their expertise in coaching new and experienced sellers builds confidence and drives high-performing teams."

Tanner H.

Chief Customer Officer at PrecisionIT

"Patton Sales Consulting excels in both sales performance and leadership development. Their expertise in coaching new and experienced sellers builds confidence and drives high-performing teams."

Tanner H.

Chief Customer Officer at PrecisionIT

“The framework they introduced to our team simplified everything. Our sales reps now have a clear path to success, and it’s showing in the numbers.”

Bobby Ikebudu

Owner of Hacks4marketing

“The framework they introduced to our team simplified everything. Our sales reps now have a clear path to success, and it’s showing in the numbers.”

Bobby Ikebudu

Owner of Hacks4marketing

“The framework they introduced to our team simplified everything. Our sales reps now have a clear path to success, and it’s showing in the numbers.”

Bobby Ikebudu

Owner of Hacks4marketing

"This team exemplifies true leadership and sales excellence, prioritizing integrity, respect, and customer-focused solutions. Their ability to build deep relationships sets them apart as trusted advisors in the industry."

Becky G.

Sales Leader at IBM

"This team exemplifies true leadership and sales excellence, prioritizing integrity, respect, and customer-focused solutions. Their ability to build deep relationships sets them apart as trusted advisors in the industry."

Becky G.

Sales Leader at IBM

"This team exemplifies true leadership and sales excellence, prioritizing integrity, respect, and customer-focused solutions. Their ability to build deep relationships sets them apart as trusted advisors in the industry."

Becky G.

Sales Leader at IBM

Faq-image-01
Faq-image-01

FAQ's

FAQ's

Common Questions

Is the 3X Sales Framework only for sales teams, or can individual sales professionals use it too?

The 3X Sales Framework is designed for both individual sales professionals and sales teams. Whether you're looking to improve your personal selling skills or implement a repeatable process for an entire organization, 3X provides a structured yet flexible approach to drive results.

Is the 3X Sales Framework only for sales teams, or can individual sales professionals use it too?

The 3X Sales Framework is designed for both individual sales professionals and sales teams. Whether you're looking to improve your personal selling skills or implement a repeatable process for an entire organization, 3X provides a structured yet flexible approach to drive results.

Is the 3X Sales Framework only for sales teams, or can individual sales professionals use it too?

The 3X Sales Framework is designed for both individual sales professionals and sales teams. Whether you're looking to improve your personal selling skills or implement a repeatable process for an entire organization, 3X provides a structured yet flexible approach to drive results.

Can 3X be customized for my specific sales process?

Can 3X be customized for my specific sales process?

Can 3X be customized for my specific sales process?

Will I need to replace my current sales process to use 3X?

Will I need to replace my current sales process to use 3X?

Will I need to replace my current sales process to use 3X?

Schedule a free online meeting.

Schedule a free online meeting.

Schedule a free online meeting.

Discover Your Selling Style.

Discover Your Selling Style.

Discover Your Selling Style.

Transform your sales team with tailored strategies, expert training, and practical tools designed to drive measurable success and long-term results.

© 2025 All Rights Reserved by PSC

Follow us

Follow us

Transform your sales team with tailored strategies, expert training, and practical tools designed to drive measurable success and long-term results.

© 2024 All Rights Reserved by PSC

Follow us

Transform your sales team with tailored strategies, expert training, and practical tools designed to drive measurable success and long-term results.

© 2024 All Rights Reserved by PSC